Rearchitecting may seem like a waste of time, but in the information architecture (IA) realm, this is a necessity. Because of how the world works now, change happens faster, and as a result, there are no, as in zero scenarios, where everything of say in asset, holds true forever. What this means is that for an MNPG, the business model at its core is resilient, but the business model for each customer, is an evolution of itself, so that the customer is the holder of the value, and not an interpretation.