The Jobs-to-Be-Done Language of Innovation

By news / On / In Development

A common language of innovation has the power to unite an organization in its effort to create new, breakthrough products. Most companies do not share such a language. In fact, the term innovation has become so overused that many companies see little meaning in it at all. In your company is there an agreed on definition of what innovation is? Of what a customer need is? Before companies can excel at creating new products, this has to change. via